The demand for customizable engagement rings is at an all time high. To assist our retail store partners in capitalizing on this growing trend, Overnight is proud to introduce the Overnight Bridal Builder.

Containing 36 shanks and 36 center settings, all crafted in alloy and CZ, and all magnetized to fit perfectly together, Overnight’s Bridal builder allows you to create 1300 custom engagement ring design combinations in a 1-foot space in your store, in a wide range of price points.

Because they are crafted in alloy/cz, you can allow customers to “play with components” and “mix and match“ the shanks and heads to create their perfect engagement ring. The process involves the consumer in the creative process – which leverages “custom” and its growing popularity in recent years.

Once the customer decides on the style they want, Overnight will manufacture that creation within 7 business days.

Overnight’s flexibility and manufacturing capability allows you to order the creation in all metals, and with any of our 7 different diamond qualities (including Lab Grown). Overnight can provide you the semi-mount, or you can select a center stone from Overnights huge In-stock selection of Certified Lab Grown and/or GIA Certified Naturally Mined Centers.

We wish you tremendous success with Overnight’s new Bridal Builder and we thank you for your continued support of Overnight.

See below for Matt Roth, VP of Overnight describe the display and all its features.